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Friday, August 29, 2008

Term Limits

Thank goodness summer vacation is over. Maybe it means that I won't have to endlessly hear two of the most obnoxious marketing terms the travel industry has ever come up with. The two terms that have me vocabularily vexed are "stay-cation" and "girlfriend getaways." IMHO, stay-cation is simply an oxymoron of the most annoying sort, while girlfriend getaways just sounds so darn condescending.

Hear me out. Let's start with girlfriend getaways. Admittedly, sometimes girlfriends do travel together. In fact, they do so in far greater numbers than male friends. There is, by the way, a term for the latter as well. It is man-cations. Somehow, that term hasn't caught on like its female equivalent, perhaps because it sounds too much like man-scaping, and well, much as metrosexuals may partake in said ritual, it's unlikely they enjoy it. Equating vacationing with getting a chest wax--well, I can understand why my male friends haven't bought into the man-cation concept.

But I digress. I can't exactly put my well-manicured finger on it, but girlfriend getaways just irks me. Perhaps it's because, even though some women do refer to their gal pals as "girlfriends," for the travel industry to refer to female friends as such sounds demeaning. After all, we are not girls. We are women, hear us roar. (Even the recently-evolved Chris Matthews would agree. When Pat Buchanan was rambling on about what a great "gal" and "girl" Sarah Palin was, the verbose Hardball host interrupted to remind Pat that the term for a 44-year-old female was "woman"). But I digress. The point is, women have money to spend, grown-up thoughts in our mind (even as we seek fun vacation destinations), and, by golly, we deserve to be treated with respect. The industry doesn't call vacations for men "boyfriend getaways" (can you imagine?) or "boy-cations." Why are women getting the diminutive treatment?

Stay-cation, on the other hand, is simply, as previously noted, an oxymoron. One goes on vacation to get away from the stresses of everyday life. Yes, one can hang out at home and have fun. But staying at home is not a vacation. Vacation = to vacate, no? Indeed, a vacation is the chance to leave behind the hum-drum of daily existence. If you are surrounded by your stuff, if your regular grocery store and dry cleaner and bank are all within striking distance, if your home office is footsteps away, how can you truly get into the vacation mindset? After all, if you are at home, there's always an errand to be run, a desk to be dusted, a meal to cook, an e-mail to send.

So, girlfriends and all others, no stay-cations for you this year. And if your fall vacation plans do include going away with your buddies, please boycott the term "girlfriend getaways." It's just not womanly.

*The original version of this post can be found at www.wyndhamworldwide.com/women_on_their_way.

Saturday, August 2, 2008

Apropos of Nothing But Skinny Politicians

The Wall Street Journal recently graced its front page with an article asking if Senator Barack Obama is too skinny to be president. Actually, the premise was that Joe and Jody American, who are likely to be out of shape or hefty (the article notes a statistic that 66% of the voting-age population is overweight), are unlikely to vote for a beanpole. Anecdotal evidence might suggest, absurd as it may seem, that the article isn't far off the mark. After all, the last rail-thin dude to be elected president was one Abraham Lincoln, circa 1860.

But I wonder what would happen if the politician running to be leader of the pack were a woman? Would tall and skinny, the hallmark of success in Hollywood, work? Well, judging from the bulk of the females who are world leaders these days, when it comes to politics, there is not a gender double-standard when it comes to weight. Tall and skinny--definitely not in vogue among men or women politicians.

Being in vogue when it comes to fashion is also not stylish among female politicians. Look at Germany's Angela Merkel, who, when it comes to fashion, could be dubbed Fraulein Frumpy. IMHO, even though they've been made over, Hillary Clinton and Condolezza Rice lack in sartorial splendor. The president of Finland, Tarja Halonen, is best known in this country for being the doppelganger of Conan O'Brien, complete with a similar hair-do. Not the stuff of high fashion.


W.
recently published a piece about stylish women in politics. Other than a few Italian and French (naturally) parliamentary ministers, the writer was hard-pressed to find chic politicians. He ended up citing French First Lady Carla Bruni Sarkozy, who is Italian by birth and a supermodel by trade. So of course she's stylish. But she's not a politician. She's just married to one. And certainly, there is no shortage when it comes to fashionable first ladies. Look at Jordan, where Queen Rania follows in the fashionable footsteps of her predecessor, Queen Noor. The wife of Russian president Dmitry Medvedev is heavily involved in fashion, promoting Russian designers around the world. Potential first ladies Cindy McCain and Michelle Obama are both striking women.

Why is it that being stylish and/or tall and skinny is fine for a first lady, but is anathema for a politician? Would it be impossible for a modelesque woman to become a successful politician? Underneath it all, do we believe that someone who can do style surely must lack substance? Please weigh in with your thoughts.

Wednesday, July 16, 2008

What's Up in Albania

If you are interested in reading about how tourism is developing in Albania, please check out my article at National Geographic Traveler's blog. The address is www.intelligenttravel.typepad.com. The entry was posted July 16, 2008.

Tuesday, July 15, 2008

Boarding Pass or Billboard?

Can a boarding pass be a billboard? Apparently, it is so, according to cash-starved airline executives. You have gotta love the creative twists and turns airline executives are taking as they scheme up new ways to make money. The latest twist in the revenue ramp-up is the addition of ads on the boarding passes that passengers print up at home. That's right--valuable printer ink will now get consumed publishing advertising for the airlines.

Of course, the airlines would have us believe that new policy is merely a service for passengers. For the boarding pass that's printed will be highlighted with targeted ads, coupons, and shopping and dining recommendations based on where passengers are going. People can opt out of printing the ads. On the other hand, they can also choose to provide the participating airlines (Continental, Delta, Northwest, United and US Airways) with a host of information in order to get ads that are specially personalized. Of course, this option is also likely to get people bombarded with unwelcome e-mail blasts as well.

The five participating airlines have minority stakes in Sojern, the Nebraska-based start-up that's behind this venture. While revenues will be split among the concerned parties, the potential size of the purse is unknown. Sojern figures 40 percent of 700 million annual flight check-ins are conducted online, leading to 280 million blank billboards. Methinks Sojern overestimates that percentage, and neglects to take into account those who will opt out of the game. Time will tell if this commercial scheme goes the way of advertising on airsickness bags.

Tuesday, July 1, 2008

Mr. Bill: Priceless

Apropos of nothing, kudos to MasterCard for bringing back Mr. Bill. Oh no, I'm showing my age, but Mr. Bill was one of my favorite Saturday Night Live bits way back when. For those who don't remember Mr. Bill, he was a little clay figure who was regularly subjected to humiliation, torture and angst at the hands of Mr. Hand. As he gamely endured his trials and tribulations, he would wail "Oh, noooooooooooo" in falsetto exclamation.

It's interesting that MasterCard has chosen to revive Mr. Bill for this summer's version of its "Priceless" ad campaign. After all, Mr. Bill's catchphrase seems to be a mantra for this year of economic woes. What current day consumer can't relate when Mr. Bill is scalded by hot coffee ("coffee-$2")*; hit by a briefcase ("briefcase-$120); and sent out an office window to find himself splat on a windshield of a city bus. Just as Mr. Bill comments, "Hey, the bus is right on schedule," the windshield wipers go into gear. Oh, noooo. Still, for Mr. Bill, what's priceless is making it through the day.

I wonder if MasterCard first pondered a Mr. Bill scenario where he's going to take a flight. After all, doesn't every airline traveler feel a bit like Mr. Bill these days, with the airlines playing the role of Mr. Hand? Baggage check--$25. Fuel surcharge--$50. Bottled water on the plane--$2. Finally, getting to your destination with your sanity intact--priceless.

To watch this priceless ad, go to www.youtube.com/watch?v=BxMqDxtjw1U

*Two dollars? Clearly, Mr. Hand is not getting his caffeine fix at Starbucks.

Monday, June 30, 2008

Fee-Fi-Fo-Fum II

Nearly every day, American airline companies seem to be adding fees, cutting flights, firing staff, and generally making things unpleasant for their employees and for the innocent traveler. We are all now too familiar with the baggage fee that nearly every domestic carrier (except Southwest) is charging. But did you hear the one about the frequent flyer fee? Yep, on Delta and US Airways, there's no such thing as a free ticket, anymore. Redeem your frequent flyer miles on Delta and you'll pay $25 for domestic flights and $50 for international journeys. Delta is calling the fee a fuel surcharge, but whatever. The move follows on the heels of US Airways, which was first to announce a $25 fee on U.S. and Canadian frequent flyer flights. Free flights to Mexico and the Caribbean now cost $35 on that airline, and international tickets frequent flyer tickets cost $50.

In setting up their frequent flyer fee structures, these airlines are proving to be a bit geographically challenged. Delta includes Canada on its list of domestic destinations, which would make any Canuck say "Oh, Canada?" On the other hand, Delta considers Puerto Rico and the U.S. Virgin Islands to be international destinations. Last time I checked, both were still U.S. territories. They do, after all, get to vote for president. But Delta would have the islands seceding from the Union, which, I guess, isn't extraordinary considering the airline is based in Atlanta.

But I digress. US Airways, in its infinite wisdom, counts Hawaii as an international destination. That's lei-ing it on a bit thick, don't you think?

Interestingly, while Puerto Rico, the U.S. Virgin Islands and Hawaii count as international destinations when it comes to frequent flyer fees, when it comes to baggage fees, they do not. This is relevant, because Americans flying to international destinations are not charged for their first two bags. In other words, a passenger who redeems frequent flyer points for a trip to Hawaii will pay $50 for the "international" ticket, but will also have to pay $15 to check the first bag and $25 for the second, per US Airways' domestic baggage policy. Got that?

By the way, American Airlines, our friends who came up with the brilliant idea of charging for the first bag checked, is currently only charging a $5 processing fee for folks redeeming frequent flyer miles. But stayed tuned--that's likely to change any day now.

Monday, June 23, 2008

Laura's Getting Around

And I'm not talking about my month in Europe, which I will report on in upcoming posts. No, the title of this entry refers to recent appearances all around the media landscape.

Radio: For everything you ever wanted to know about Albania, listen to my report on Around the World Radio. The program aired live in California on June 19. But you can listen to it in perpetuity at www.aroundtheworldradio.com. Click on Archives and go to the June 19 show.

Magazines: Head's up. In the June/July issue of Destinations , I write about brewery tours across America. If you are looking for a fun and inexpensive theme for a summer vacation (and you are older than 18), this article might get you hopping.

Online Columns: More than 10 years ago, I was one of the first travel bloggers. Under the name of Jane Air, I wrote a weekly column for the Women on Their Way website. I am happy to report that, after a lengthy hiatus, Jane is back. Read her humorous take on travel at www.wyndhamworld.com/women_on_their_way/jane-air/archives

E-Zines: Here's a link to Pink, which recently quoted me in a story about reading while traveling. www.pinkmagazine/exclusives/julyaugust2008/airport_amenities.html


Television: Stay tuned. I'm scheduled for some on-air appearances in the Washington, DC area in July.