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Showing posts with label Iceland. Show all posts
Showing posts with label Iceland. Show all posts

Friday, February 9, 2018

What's New in the World of Global Wellness Trends

Starring in your own distinctive adventure, female empowerment and trips for mushroom tripping are all in vogue for travelers, according to a new report from the Global Wellness Summit (GWS).


The newly released 2018 study identifies eight trends that will have a meaningful impact on the $3.7 trillion wellness industry. Many of these trends pertain to the luxury travel arena as well, since novel wellness trends often manifest first in high-end vacation spaces.


Travel marketers talk a lot about storytelling and experiences these days, but one of the GWS trends takes the journey steps further.
As Beth McGroarty, director of research for GWS, notes, by its nature, “travel is an ongoing quest versus piecemeal, disconnected experiences.”
Yet, itineraries provided at wellness destinations often do not connect the dots. McGroarty, the lead author of the report says, “We predict more wellness destinations will use the power of circuits and epic storylines” to create linked experiences, where the traveler is the pilgrim in an immersive story. The report calls this trend Circuits, Sagas and Epic Storylines.
It cites several examples of multi-chapter journeys, ranging from theatrical travel sagas to real-life games of Survivor.
For example, London-based Based on a True Story creates adventures for its well-heeled clients involving epic stories featuring multitudes of sets, actors and locations. According to founder and CEO Niel Fox, these journeys cast travelers as the heroes of their own stories. He cites “A Greek Odyssey… an adventure that unfolded with hundreds of actors, as a family encountered gods and goddesses…as well as having to overcome mythological monsters…. as they uncovered a trail of gold.”
Image result for six senses bhutan
Six Senses Bhutan
A more wellness-oriented saga is unfolding as Six Senses embarks upon a new venture in Bhutan. A story-based wellness circuit opening in autumn will have guests traveling among five lodges, where they will discover programming based on the pillars of Bhutan’s Gross National Happiness Index. Six Senses is developing similar experiences elsewhere.
“A focus on multi-property wellness circuits will be a much bigger priority for us going forward,” says Vice President of Spas and Wellness Anna Bjurstam.
Black Tomato’s Get Lost program exemplifies this trend, plus another—that of Extreme Wellness. The $30,000 Survivor-style trips often require travelers to begin training months in advance so they are ready for the mental and physical challenges that await when the company drops them off in the middle of nowhere.
Less pricey and more civilized, but also extreme, many resorts are adding Body Boot Camps to their programming menus.
But the trend of Extreme Wellness is not just about exhaustion. It also encompasses “hacking our way to better brains, bodies and overall well-being.”
The report says, “Expect wellness destinations to create customized, individual programs through combining personal biomarker screenings for assessing body composition, stress, and prevention, with a fitness tests for optimizing performance.“ A handful of high-end wellness resorts are already on the mark with this trend, including Six Senses and Canyon Ranch.
Image result for canyon ranch
canyonranch.com
Several of the report’s other trends are relevant to high-end travel as well. One of the components of Getting our “Clean Air Act” Together is tourists avoiding going to polluted cities (or seeking to leave their own).
An obvious example comes from China. According to Ctrip.com, a leader in providing travel services to the Chinese market, smog avoidance and lung cleansing is becoming a major theme for luxury travelers there. Marketers are therefore touting destinations like the Seychelles, Maldives and Iceland as fresh air getaways.
Iceland's pristine air is a big draw for Chinese tourists

A New Feminist Wellness builds on the recent wave of for-women, by-women businesses. Given that Merriam-Webster picked feminism as its 2017 Word of the Year, travel aimed squarely at women’s empowerment is timely and highly promotable. High-end, women-owned operators like Wild Women ExpeditionsAdventure Women and Whoa Travel are leading the charge.

Likely the most offbeat of the trends examined is Mushrooms Emerge from Underground.  According to the report, “Magic mushroom retreats, in nations where legal, will continue to pop up…where the ‘trip’ gets combined with increasingly luxe wellness experiences.”
MycoMeditations is a pioneer in the movement. The company offers weeklong retreats in Jamaica for fungi trippers. It may seem a bit out there, but then again, in 2015, GWI was among the first mainstream trendspotters to predict the budding of cannabis tourism for wellness purposes.

This story originally appeared in Skift New Luxury, for which I am the correspondent.

Monday, October 20, 2014

Talking Iceland

On the day I was heading off to Georgia, I reported on my fortnight in Iceland. Here's the segment that aired on Around the World Radio in California on October 9. To accompany my dulcet tones, here are a few images. Please note: The segment cuts out about seven minutes in, but we reconnect after the hosts ramble for two minutes.

Skaftafell Glacier

 The Black Sand Beaches of Vik

Jokulsarlon Glacier Lagoon

Reykjavik: The Sun Voyager 

Landscape near Krafla Volcano

Hverfjall Crater near Lake Myvatn

Pseudocraters near Lake Myvatn

The Northern Lights

Reykjavik: Church of Hallgrimur and Leif Eriksson

Hofn in the Eastern Fjord Region

Monday, October 6, 2014

10 Images of Iceland

It's a busy week of media appearances. Today, I head over to WJLA-TV studios to do a Let's Talk Live segment about Airbnb. On Thursday, I report on Iceland for Around the World Radio in California. In the interim, I need to polish off an article about private schools for The Washington Post. Whew. 

If you aren't quite as busy, feel free to peruse these pictures of Iceland.

Simply put, Iceland is one of the most stunningly beautiful countries I have visited...and I have been to more than 50. It's raw, it's rugged and it's dramatic. The next several blog posts will be filled with images of scenic wonders (waterfalls, geysers, glaciers, craters and pseudo-craters); livestock (sheep and horses); and village scenes that seem to come straight out of the imagination. Oh, and did I mention the Northern Lights?

The Ring Road circles the island of Iceland, traveling through countryside and fjords,and past countless waterfalls, glaciers, and volcanoes. In all, it's more than 800 miles long.


Dettifoss in Northeastern Iceland is consideredthe most powerful waterfall in Europe.

Ho hum, another waterfall. Seljalandsfoss is in Southern Iceland. You can actually walk behind it!

Pseudocraters around Lake Myvatn in Northern Iceland.

Where else can you see pseudocraters? Mars.

Hverfell is an actual crater estimated to be 2,800-years-old. Located near Lake Myvatn, it's nearly 460 feet deep and more than half a mile around. Hverfell is one of Iceland’s most symmetrical volcanic explosion craters, and one of the largest of its kind in the world. I climbed to the top and looked around inside.


Vatnajökull National Park is home to the largest glacier outside of the polar regions. Arrive in Skaftafell and book a tour to walk on the glacier...or just amble around it. Skaftafell is four hours east of Reykjavik.









Jokulsarlon Glacier Lagoon is actually the result of global warming (yes, Virginia, it exists). Located near Vatnajökull  this deep lake is filled with icebergs appearing to be blue. You can take a boat trip around the ice, or opt to get closer via a Zodiac.



These last two shots are designed to tease you into coming back for more. Djúpivogur is a charming town in the Eastern fjord region, and the place where I found my Monopoly game (and a designer leather dress and a reindeer bracelet). 


Below, one of many images of the Northern Lights, as seen around Lake Myvatn on the night of major solar flare activity. Note--this picture was taken with a Nikon Cool Pix L-820--not a fancy camera. No tripod was used.




For more information on Iceland, go to www.visiticeland.com.